But Apple was still hurting, and even modest good news–lower employee attrition, better sales at CompUSA, two profitable quarters in a row–sounded rosy. On May 11, 1998, Interim CEO Jobs gave an opening speech that was closer to the WWDC keynotes that would come. Gil Amelio, most famous for his brief and hapless tenure at the top. Sadly–okay, it isn’t actually all that sad–I can’t find any video of WWDC 1997’s actual keynote, which was led by Apple CEO Dr. But what he did introduce–effectively, a new strategy for the company, best summed up by the five words “focus is about saying no”–was at least as important as any gizmo which he could have announced. He spoke at the end of a WWDC held at the San Jose Convention Center, on May 16, and rather than unveiling any new products, he spoke extemporaneously and took questions from the crowd. 1997Īt this point, Steve Jobs was merely an advisor to Apple, not its CEO. That’s when the conference started to become a news-making machine, and it’s when YouTube video gets plentiful. WWDC began in 1983, but let’s start this recap with 1997’s event, the first one held after Steve Jobs returned to the company he co-founded. Add it all up, and you get a good picture of the company’s never-ending evolution. But an awful lot of Apple news has been made at WWDC over the years. It’s true that the iconic Apple products of the 21st century–the iPod, iPhone and iPad –weren’t announced there. The conference is a technical event held for developers, and it sometimes gets geeky. You can join co-host Doug Aamoth and me at /wwdc12, and I hope you will.Įven serious Apple fanatics sometimes underestimate the importance of these WWDC presentations. Follow 1pm ET (10am PT) today I’ll be liveblogging Apple’s Worldwide Developer C0nference (WWDC) keynote, live from San Francisco’s Moscone West.
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